Paper Data & Digital Data are both equally as important to protect from data breaches. A Paper Shredding Service should provide a Din 66399 Standard when shredding documents. This ensures that documents are destroyed beyond repair. While this deals with paper data and documents. Your digital data is just as vital to protect.
We now live in a digital age. With the increase in usage of electronic devices and data is accessed and viewed digitally. This has caused a decrease in print media. Forbes magazine released a interesting article about the benefits of print media.
Over the past decade media has switched to digital based as people now access information through digital media. While there wont be a switch back to print media recent neuroscience research has shed new light on this form of media.
“Direct mail requires 21% less cognitive effort to process than digital media (5.15 vs. 6.37), suggesting that it is both easier to understand and more memorable. Post-exposure memory tests validated what the cognitive load test revealed about direct mail’s memory encoding capabilities. When asked to cite the brand (company name) of an advertisement they had just seen, recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (44%).
The study continues and explains how paper causes an emotional response to the brain:
- Physical material is more “real” to the brain. It has a meaning, and a place. It is better connected to memory because it engages with its spatial memory networks.
- Physical material involves more emotional processing, which is important for memory and brand associations.
- Physical materials produced more brain responses connected with internal feelings, suggesting greater “internalization” of the ads.
Your recall is better from paper media. So don’t throw out the printer just yet. Accessibility of data may be easier digitally but data will be read and learned better from paper. Whatever method you choose it is important to know that the data needs to be protected.
Data protection laws are in place for businesses that contain sensitive data. With paper a confidential shredding service should be implemented for your business to dispose of sensitive data in a secure manor.
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Read the Forbes full article here: